See the Instagram Feed block live on the demo site (opens in a new tab)

Getting an access token#

1. Use an Instagram Business or Creator account connected to a Facebook page.
2. Create an app in Meta for Developers (opens in a new tab) and add the Instagram product.
3. Generate a long-lived access token for your account.
4. Paste the token into the block’s Access Token field.

Adding the block#

1. Click the “+” (Block Inserter) button.
2. Search for “Instagram Feed” and select it.
3. Paste your Access Token. Your posts load in the editor.

General tab#

Configuration#

Setting	Description
Access Token	Your Instagram API token.
Cache (In Minutes)	How long posts are stored before Instagram is checked again. A higher value means faster pages and fewer API calls.
Number of Posts	How many posts to show.
No Result Text	Message shown if no posts can be loaded.

Display#

Setting	Description
Number of Columns	Posts per row.
Column Spacing (px)	Gap between posts.
Enable Masonry	Keeps each post’s original height (Pinterest-style) instead of cropping all posts to squares.
Link Images to Instagram	Clicking a post opens it on Instagram.
Display Caption	Shows the post caption.
Display Follow Button	Adds a “Follow on Instagram” button.
Enable Overlay	Shows a color overlay with an icon on hover.

Design tab#

Instagram Item#

Setting	Description
Enable Image/Video Height	Forces a fixed height for all posts.
Color	Background color of each item.
Item Border / Radius	Border and rounded corners.

When the matching option in Display is on, the Caption, Overlay, and Follow Button panels appear in the Design tab, so you can style those elements (colors, typography, spacing).

Advanced tab#

See Common Advanced Settings.