11 Email Marketing Plugins for WordPress That Make Sense

If you’re looking for an email marketing plugin for WordPress, then you have landed on the right page. In this post, we have curated a list of the 11 best WordPress email marketing plugins available for free and paid. Using one of the listed plugins, you can easily run your email marketing campaigns on your WordPress website. 

Not only have we discussed the plugins, but we also shared points on how to choose the most appropriate email marketing plugin for your website. Whether you are just starting out or have a long list of customers, there’s a plugin for everyone. 

In addition, this post mentions how you should run a campaign and what precautions should be carried out. 

Lastly, it discusses some general questions that are essential when it comes to running an email marketing campaign on a WordPress website. Hence, you’ll get comprehensive knowledge about email marketing and WordPress plugins that offer solutions.

Let’s begin with the basics first.

The Basics: What’s Email Marketing and How It Can Help?

Around 87% of business owners agree that email marketing works in their favor to either generate leads or sell their products. Email marketing is the part of digital marketing where business owners collect their targeted audience details with consent, primarily email addresses, and send them beautiful emails regarding product announcements, sales, events, etc.

The receiver then acts by visiting the website, making a purchase, or spreading the news they have received in the email. Thus completing the goal of the campaign. 

An email campaign is which includes the emails that have been sent or need sending. 

To collect the users’ details, the website owners add forms on the website, for example leads form on a landing page or a subscribers form in the blog post. They can also run social media promotions to capture users’ details and later use them to run email marketing campaigns. 

This whole process, from collecting users’ details and sending them a beautifully created newsletter, known as email marketing, which has multiple benefits. 

Benefits of Email Marketing

In addition to the capability of reaching your audience at the right time, email marketing has the potential to offer more. By launching a well-curated campaign, you can expect the following:

• High return on investment (ROI): Based on the studies, it is found that for every $1 spent in email marketing, you can generate approximately $36, which is 3600% ROI.
• Enhanced engagement: With personalized newsletters, you can expect higher open rates as well as transaction rates.
• Improved customer relationship.
• Cost efficiency: Email marketing costs you less than other marketing channels, such as PPC and Social media. Plus, you get to generate more ROI.
• Multipurpose use: You can email campaigns for various reasons, whether promotion or asking for feedback.

Apart from these, when you launch email campaigns, you can acquire essential data that can help you improve your product as well as where you need to focus its marketing.

The Role of WordPress

WordPress as a CMS is already popular, and by using it as your website environment, you can easily run your email marketing campaigns. How? Because it’s so flexible that you won’t have any problem creating your emails and sending them directly from WordPress.

Using WordPress, it would be easier to add lead-gen or contact forms to collect targeted audience details and use them for newsletters. 

Does WordPress Have an Email Marketing Plugin?

No, WordPress doesn’t have any email marketing plugin; however, it sends admin emails on its own to the users registered to a particular WordPress-based platform. Furthermore, if you have WooCommerce on it, then your customers will receive the WooCommerce emails as well. However, beyond that, if you want to run campaigns to launch a product or announce something, there’s no WordPress marketing plugin.

However, third-party plugins can help you achieve your goal.

Why Should You Use Email Plugins in WordPress?

With third-party WordPress plugins for email marketing, you can easily implement email marketing capabilities on your WordPress website. Moreover, the plugins will give you more options to create emails/newsletters and send them to the targeted users.

With email plugins, it becomes easier to collect user details as they allow you to create web page forms and embed them on your WordPress website.

Now, whenever the user uses the form, their details will be saved and synced to the email list on the email marketing platform. You can use those lists to send emails by running email campaigns. 

Without having an email marketing plugin, it would be harder for you to launch your email marketing campaigns. You need to export the contact details, then import them to the platform, and if someone unsubscribes, there’s a possibility you’ll import them again and send them the newsletter, which would annoy and put you in trouble.

However, with a WordPress newsletter plugin, you save yourself from all these troubles and extra work.

And with the following ones, it would be much easier.

Top 11 Email Marketing Plugins for WordPress (Free and Paid)

The following list comprises the best WordPress email marketing plugins that can effectively fulfill different email marketing requirements. Before we proceed to the complete details, let’s have a quick look.

1. FluentCRM

If your plan to run email marketing campaigns is directly from the WordPress interface, then you can use the FluentCRM plugin. It’s a complete email marketing plugin for WordPress that provides you with different email marketing options within the WordPress dashboard. You don’t have to use any popular email marketing platforms such as MailChimp or Brevo(previously SendInBlue.)

This WordPress email plugin is enough to create forms and newsletters, as well as run campaigns. Furthermore, you can utilize its marketing automation functionality to maximize the potential of your email marketing. 

You can easily create different types of contact lists and import them from various email marketing platforms. 

To leverage its power, you can integrate the plugin with other WordPress plugins such as Woo, LifterLMS, Elementor, and Divi. With FluentCRM, you get full control over email campaigns from email creation to publication to reporting.

The plugin has been used by 50,000+ WordPress businesses. Therefore, you can rely on it.

Key Features

• Complete overview of contacts: user details, user activities, and other useful insights.
• Easy drag-and-drop email builder.
• Segment contacts: type and tags.
• Email sequencing.
• Upselling options.
• Create email templates: a simple form, classic editor, visual builder or raw HTML email templates.
• Shortcode available.
• Options for After form Submission: redirect to same page, another page, or custom URL; hide form or reset.
• Design form layout.
• Form scheduling and restriction rules.

Pricing

The plugin is available from $90/yr for a single site only. The maximum price for it is $349/yr for 50 sites. A free version is also available, but it has limited features that are not enough for effective email marketing.

User Ratings

FluentCRM has been rated 4.8/5, with 152 user reviews on WordPress.org. 

2. HubSpot

If you’re using HubSpot as your customer relationship management tool, then using its plugin for email marketing on your WordPress site would be a good choice. Why? Because the contacts you’ll add to HubSpot can be directly synced to the WordPress plugin, there is no need to import them. Then, using the built-in newsletter builder, you can send the emails. 

Moreover, you can build forms in HubSpot and embed them in WP to generate leads and grow your contact list. 

The form can be created using available templates directly in WordPress, but in order to build a custom form, you need to access the HubSpot dashboard. For newsletters, it’s possible to build them using the easy drag-and-drop build inside the HubSpot platform. The plugin makes it possible to schedule your newsletters and have a complete report of it. 

In addition, you can integrate it with other form builders and import contacts from email marketing platforms. Overall, it is a good WordPress newsletter plugin if you’re using HubSpot CRM.

Free Plugin Features

• View email engagement, delivery, and open rates.
• Check email health.
• Multiple newsletter types: Blog, Regular, and Automation (only paid.)
• Pre-defined form properties: Last name, phone number, etc.
• “Thank you” message option.
• Different contact’s lifestyle stages: lead, subscriber, etc.
• Form styles, personalization tokes and other design options.

Premium Plugin Features

• HTML form
• Page redirect: scheduling or conditional
• Campaign management.
• Premium email templates.
• Product or cart-related email elements.
• Test email sending.

Pricing

To avail of the premium features of email marketing from HubSpot, you need to opt for the HubSpot Marketing Professional plan, which costs US$890/month for a single user with 2,000 marketing contacts.

User Rating

The HubSpot plugin has received a 4.4/5 rating with 205 user views on WordPress.org.

3. Mailchimp

The email marketing platform Mailchimp offers robust solutions to manage your campaigns. However, it doesn’t provide any direct WordPress plugins to utillize its service. Therefore, you need to use other form builders and integrate them with it. Whenever a visitor uses the form, the details will be synched to the Mailchimp account. 

You can use the newsletter available in Mailchimp to run your email campaigns effectively. 

If you’re using WooCommerce, then you use the Mailchimp For WooCommerce plugin to send WooCommerce emails and collect customer data. It’s available for free and allows up to 500 subscribers and up to 1,000 emails sent per month.

You can create multiple lists and run different types of email campaigns using seven free email templates. The templates support linking to social media feeds, and adding images and products available on the store.

Other Features In Free Plan

• Basic reporting: email opens, clicks, bounces, and unsubscribes.
• Drag-and-drop newsletter builder.
• Surveys.
• Marketing calendar.
• Mobile app.
• Email support: first 30 days only.

More Features In Paid Plan

• Unlimited contacts.
• Up to 150,000 emails send per month.
• Unlimited audiences (contact lists).
• A/B Testing.
• Email scheduling.

Pricing

Mailchimp’s premium plans start from $14/month to $299/month.

4. MailPoet

With over 600,000 WordPress websites using MailPoet, it has become one of the best WordPress email marketing plugins that allow you to send beautiful newsletters directly from the WP dashboard. Yes, just like FluentCRM, MailPoet also provides its own user interface to build and send emails.

It comes with pre-built templates, so if you’re in a hurry, you can use them. The templates are professionally created; thus, your audience will not find them boring or irrelevant. 

Another interesting thing about MailPoet is that it has the lowest spam core. It means the emails you’ll send, most of the time, will land in the inbox, no matter what email provider people from your audience are using. Furthermore, the email builder it includes can use media directly from the WordPress media library. 

No need to upload them separately. 

Apart from this, by using MailPoet as your WordPress newsletter plugin, you can opt for seamless email marketing–from sending onboarding emails to automated ones–and it has all the options.

Overall, it is a complete email marketing solution for WordPress website owners who don’t want to do it separately. 

Decathlon, Tripadvisor, DHL, and more are some of the loyal customers.

Key Features

• Connects with any CMS.
• Inactive subscribers.
• WooCommerce customers list.
• WP users list.
• Audience segmentation.
• WP sign-up forms.
• Woo email customizer.
• Abandoned cart emails.
• SMTP for WordPress.

Pricing

MailPoet’s pricing plans start at $11/month for 500 subscribers and 5,000 emails/month. Also, available for free.

User Rating

It has received a 4.4 rating out of 5, with 1,349 user reviews on WordPress.org.

5. Brevo (formerly SendInBlue)

It’s hard to know when your audience is active the most. You can analyze that manually from your email campaign reports, but with each list growing and email sent, variations happen. Hence, your analysis flutters. 

However, by using Brevo as your WordPress newsletter plugin, you can overcome this situation by utilizing its “Send at the best time” feature. This newsletter sending feature sends emails directly to your audience inbox at the right time when they are most active. So, you can expect high open rates and even conversion if the email is related to a product. 

With 300 emails/day, customizable email templates and an easy drag-and-drop email builder, the Brevo WordPress plugin lists itself as one of the best free email marketing WordPress plugins. 

You can use it to send transactional emails as well as double opt-in and automated welcome emails. 

Build clear forms, embed them on your WordPress site, and sync the Brevo list without any extra effort. Moreover, integrate Brevo subscription forms for posts, pages, and more. Hence, an effective way to monetize the emails as well.

Key Features

• Unlimited contacts.
• SMS and WhatsApp campaigns.
• Manage your WordPress SMTP.
• Customize forms with HTML and CSS.
• Email testing up to 16 devices.
• Detailed reports: heat maps, detailed open and clicks reports.
• A/B test for subject lines and email content.

Pricing

You can get the Brevo premium service starting from $9/month with 5,000 emails/month.

6. Newsletter – the Newsletter Plugin for WordPress

Out there, there are many email marketing plugins for WordPress that offer intuitive options. However, if you’re looking for a free plugin that allows you to send emails from WordPress in the best quality, Newsletter is your tool.

It offers you a rich builder with a rich editor to create highly engaging emails and send them directly from WordPress—no other email marketing platform is required. Yes, FluentCRM plugin and MailPoet offer the same functionality, but with Newsletter, you get it all for free. Furthermore, if you’re not a marketer or an enterprise, then going with them isn’t fruitful. But with the Newsletter plugin, anyone can start. 

It has been installed on 400k+ active WordPress sites with 4 million downloads till now. You can rely on its features and capabilities. 

Key Features

• Newsletters auto-generation.
• Autoresponders.
• Unlimited subscribers.
• Subscription forms as popups, on posts, widgets, shortcodes, and HTML.
• Custom fields.
• Advanced targeting.

Pricing

The Newsletter WordPress plugin is available for free; however, you can get the premium version for advanced features starting from $69/year for three sites.  

User Rating

The Newsletter plugin for WordPress has a 4.6 rating out of 5, with 1178 user reviews on WordPress.org.

7. OptinMonster

OptinMonster, as your email marketing plugin for WordPress, is good when the goal is to increase the email list. Using this plugin, you can build popups in WordPress and target visitors based on different criteria.

It provides you with six different types of popups or, you can say, trigger options to display the popup. 

With OptinMonster, you can utilize geolocation targeting with 700+ pre-built templates for popups. And if you want to build your own, then it has an easy-to-use popup maker/builder. You can also apply the personalization, so the popup visitors will see won’t find it irrelevant. 

It can be integrated with Mailchimp, Hubspot, and other email marketing platforms. If you have no email marketing service provider, then the data will be stored in the OptinMonster subscribers’ management tool. 

Later, you can export the data to any marketing platform you choose.

With all these features, it’s a good WordPress email plugin for marketers, store owners, and enterprises. 

Key Features

• Effective in-depth reports.
• Custom fonts and custom styles.
• Multiple popups: lightbox, floating bars, gamified wheels, countdown timers, page level, and exit intent.
• Subscriber recognition: if the user is already a customer, no irrelevant popup will be displayed.
• Automated personalized success message.
• A/B testing popups.

Pricing

The OptinMonster plugin is available from $7/month (billed annually) for 2,500 page views.

User Rating

It has received a 4.3 rating out of 5, with 768 user reviews on WordPress.org

8. Omnisend

Email marketing is great; however, what’s even better if you do it with SMS marketing. 

Many subscribers don’t use their emails for months. Hence, your emails sent to them goes to waste. Therefore, Omnisend provides you with a robust solution that can target users on both emails and SMS.

Using Omnisend, you can create meaningful newsletters and send them with personalized SMS as well. 

If they don’t see the newsletter, they will see the SMS. Thus, your marketing efforts won’t go to waste. Omnisend provides its services on its platform, so you need to install its WordPress plugin and integrate it with the platform to utilize its email marketing service. 

The platform is easy to use, and you can effectively build highly engaging newsletters. 

Key Features

• Email + SMS marketing.
• Pre-built automations: no need to create email automation rules.
• Unlimited segments.
• Easy integration with WordPress.
• Easy drag-and-drop newsletter builder: utilize options like product picker, unique discount codes, and product recommendations.
• Campaign booster
• Web push notifications.

Pricing

You can use Omnisend’s services for free, which includes up to 250 contacts and 500 emails per month. The paid plan starts from $16 per month.

User Rating

Omnisend has received a 4.5 rating out of 5, with 899 user reviews on G2.

9. ActiveCampaign

If you’re looking to add the power of AI to your email marketing, then with ActiveCampaign email plugin you can do that easily. It provides you with an AI email generator and AI marketing automation builder so that you can build and send newsletters quickly and easily. 

Similarly to Omnisend, you need to build forms and embed them in your WordPress in order to utilize ActiveCampaign’s services. 

The plugin it offers makes it easy to do that with additional features like site tracking and live chat. Furthermore, you can run different types of campaigns such as Drip, Abandoned carts, Follow-ups and reminders, and promotional emails.

It’s a good email marketing solution for WordPress if you want to speed up the process with AI, plus you have the budget to do it.

Key Features

• Better email deliverability.
• Inbox preview.
• Personalization tags.
• 900+ integrations.
• Predictive sending.
• Content manager.

Pricing

The plans of ActiveCampaign start from $15/month with a 10x email send limit. For 1000 contacts, you can send 10,000 emails per month.

User Rating

ActiveCampaign has received a 4.5 rating out of 5, with 13,435 user reviews on G2.

10. MailerLite – Budget Friendly

Just starting out with your email list? 

If so, then you can utilize the email marketing WordPress plugin by MailerLite. 

The platform offers you essential email marketing tools that you can easily use for your marketing purposes. It has a modern newsletter builder with drag-and-drop functionality. 

You can also create web forms and integrate them on your WordPress site using the MailerLite email plugin. 

In addition, trigger popups, schedule your emails, and have a deep insight into the working of the emails you send. It also offers Facebook integration as well as AI writing assistance to make the content of your emails persuasive. 

The name is Lite, but the features it offers are extensive–good for small businesses and enterprises.

Key Features

• 12,000 emails per month for a free account.
• Comparative reporting.
• Dynamic emails.
• Auto resend campaign.
• Sell digital products.
• Custom HTML editor.
• Smart sending.
• Partner discounts.

Pricing

You can use MailerLite for free for up to 1,000 subscribers. The paid plan starts from $9/month with an unlimited email sends limit.

User Rating

MailerLite has received a 4.6 rating out of 5, with 922 user reviews on G2.

11. Kit (formerly ConvertKit) – Monetization Powerhouse for Creators

For creators, their source of income is from their followers, their subscribers. If you’re a creator and want to monetize your subscriber’s list through subscription-based posts, educational content, or even courses, then ConvertKit (now Kit) is good for you.

It’s an email marketing platform dedicated to creators to support them in launching campaigns that would allow them to easily monetize their email lists using emails or newsletters.

With a limit of 10,000 subscribers, you can use this email marketing platform for free. You don’t have to pay for anything, plus the options you’ll get will be just the same as you get with premium tools. Using its WordPress plugin, you can integrate the forms and sync your list to seamlessly manage everything.

Key Features

• Unlimited everything: landing pages, opt-in forms, and email broadcasts.
• Easy audience tagging and segmentation.
• Sell digital products.
• Send paid newsletters and subscriptions.
• Newsletter feed and website.
• Smart recommendations: auto-recommendation of similar creators to help you grow

Pricing

You can use Kit for free up to 10,000 subscribers. If you’re just starting out as a creator, it’s the best email marketing platform for you. Highly recommended.

User Rating

On G2, ConvertKit (now Kit) has received a 4.4 rating out of 5, with 204 user reviews.

How to Choose the Best WordPress Email Marketing Plugin

When it comes to choosing a particular marketing plugin for WordPress, many factors are considered. Whether you need a free WordPress automation and email marketing plugin or something reasonable at a price with essential features.

However, in most cases, the three things that matter the most are:

• What’s your marketing level? Just starting out, or do you already have a good list?
• What is your budget?
• And what kind of environment do you like to work in? Inside WordPress or on the marketing platform? 

If price is your concern, then here’s the list of the above-discussed plugins and their pricing options.

In case you are looking for a free email marketing WordPress plugin, then the following will be good for you:

• Kit
• Mailchimp
• MailPoet
• The Newsletter Plugin
• MailerLite

By choosing Kit, you get more options and a bigger subscriber list than any available providers. Mailchimp and MailerLite are good if you don’t want anything complex. With MailPoet and Newsletter plugins, the marketing campaigns can be run directly through the WordPress dashboard. 

If price isn’t your concern, then you can opt for premium plans of the above as well; however, for advanced features and SMS marketing, you can go for HubSpot, Brevo, OptinMonster, Omnisend and ActiveCampaign.

If you want to work directly from WordPress but can afford to pay, then FluentCRM and MailPoet are way better than other paid email marketing providers. 

Apart from these, you can choose what kind of services are more meaningful to your marketing goals and choose to go with them. Don’t buy the point of which platform offers more; instead, stick with what’s appropriate for your business. 

Yes, with Omnisend and ActiveCampaign, you get SMS marketing, but if it’s not appropriate for you, then there’s no use going with them. 

Therefore, choose what suits you the most, be it pricing, features, or the user interface.

Some Useful Precautions You Should Carry Out While Sending Emails

It feels tempting to share the latest news and product updates with your customers and subscribers. However, if it’s done without following some etiquette, the marketing can backfire. Rather than impressing them, you could end up losing your potential buyers. 

Therefore, while running your email marketing campaigns, always keep a few things in mind. For example:

• Don’t send irrelevant emails: each subscriber isn’t right for every email; that’s why you have tagging and segmentation options in the marketing tools.
• Keep the number of emails sent to a minimum: per week, it’s good to send 1-2 emails to your customers. It won’t overwhelm them.
• Never resubscribe an email user without their consent if they have opted to unsubscribe. If you do so, you’re disrespecting their decision, which is not right.
• Don’t use more than two CTAs in the newsletter; if you do, it will confuse the subscriber. Expect low click rates.
• Keep the title of your email short so it can be visible easily in the inbox.
• Keep the title in sentence case, as studies have found that sentence-cased titles work better.

With these precautions, you’ll send emails that will not affect your goals negatively.

Frequently Asked Questions

You might still have some general questions in your mind. Let’s tackle them as well.

How do I set up email marketing on WordPress?

In order to set up email marketing on WordPress, you need to install one of the above email marketing plugins. Then, create a lead-gen or contact form → add a “subscribe to email list” checkbox to take users’ consent before adding them to a list. Then, use the newsletter builder and send emails to your list users.

What is the best email plugin for WordPress?

All of the plugins mentioned in this post are good. Choose them based on your requirements. 

What features should I look for in a WordPress email marketing plugin?

The prominent features you should look for:

• Functionality to create embed forms
• Auto sync of the email list
• Easy newsletter builder

Is it easy to integrate my current email list with a WordPress plugin?

Yes, most plugins and email marketing platforms allow you to import your current contact lists with a simple upload feature.

Are there any limitations on the number of emails I can send with free plugins?

Yes, most of the free plugins limit you from sending emails. Therefore, before you choose an email marketing plugin, make sure it fits your requirements.

Final Thoughts

Email marketing is essential to growing a business. If you have the right tools, it can be fruitful. The plugins we have discussed above offer amazing solutions to carry out sound email marketing campaigns and reach your goals.

However, before choosing any, ensure they meet your requirements for email marketing; otherwise, you need to move your list often. Furthermore, remember the guidelines and precautions so you won’t send emails that annoy your users. 

Whether you choose a free plugin or a paid one, it won’t make sense unless you send the right emails to the right users.

Therefore, as much as you take care of creating beautiful newsletters, keep the rules in mind as well and enjoy the evergreen benefits of email marketing in this modern age.